The Sellscape AI reference guide
A complete reference you can read end to end or dip into. It covers setting up with AI, setting up by hand, running campaigns on Autopilot or manually, watching how they perform, and the tools that turn a quiet campaign into one that books meetings. No technical background needed.
The short version
- Run Autopilot — answer a few questions and the AI builds your targeting, your emails and your booking page.
- Connect a mailbox and authenticate your sending domain. This part cannot be skipped.
- Turn on Autopilot so new prospects are found and emailed every day without you.
- Check Today each morning and answer anything flagged for a human.
- After a hundred sends, open Reply diagnosis and let it fix whatever is holding you back.
- Once the first campaign is steady, build a second one for a different market and run both.
1. The basics — what Sellscape actually does
Read this first. Five minutes here will save you an hour later. Everything else in this guide builds on these ideas.
2. Autopilot — the fastest way in
One short form. The AI builds your ideal customer, persona, value proposition, sales agent, email campaign and booking page, then hands it all to Autopilot.
3. Manual setup — building it yourself
The same result as Autopilot, built page by page. Use this when you know exactly who you want and what you want said.
4. Running a campaign on Autopilot
Autopilot keeps the campaign fed and moving without you: it finds new people daily, enrols them, sends at safe times, and drafts replies.
5. Running a campaign by hand
Full control: you choose who is enrolled, you approve the copy, and you decide when it goes.
6. Watching a campaign and knowing if it is working
What to look at daily, weekly and monthly — and what each number actually means.
7. Tools that make a campaign succeed
These are the pages that turn an average campaign into one that books meetings. Most are in Expert mode.
8. Common problems and how to fix them
The handful of things that go wrong, and what to do about each.
Ten rules worth remembering
- Authenticate your domain before you send anything. Nothing else matters as much.
- Start with twenty-five people, not five hundred. Read the first replies before scaling.
- Never use "Re:" on a first email. Filters treat it as a trick and readers resent it.
- Sixty to a hundred and ten words for a first email. One link. One question.
- Fit score 60 or above. Below that, you are damaging your own reputation.
- Follow up at least twice. Most replies arrive on email two or three.
- Answer interested replies within the hour. Interest halves by tomorrow.
- Change one thing per week. Otherwise you learn nothing from the result.
- Never re-contact an unsubscribe. Not once, not for a quick check-in.
- Trust the pacing. Slow and delivered beats fast and filtered, every time.